Cell C - CEO

Jose Dos Santos’ Profile

Jose Dos Santos brings to Cell C over 20 years of experience in the telecommunications sector.
Dos Santos started his career in sales and held various senior positions at Alcatel, Altech Autopage and Message Link.
In 1999, Dos Santos was appointed the Managing Director at Altech Autopage Cellular, South Africa’s dominant mobile Service Provider at the time. In 2001, he was appointed Managing Director of Cell C Service Provider Company and formed part of the initial team that launched Cell C. Dos Santos spent several years outside South Africa, primarily in Tanzania and Mozambique where he headed up Vodacom’s operations in those countries He gained invaluable experience in the low-end and emerging markets, having been directly involved in the conceptualisation and implementation of innovative products.

During his six years at Vodacom Mozambique, Dos Santos turned the company into one of the top providers in the country. In 2011, Dos Santos was named one of Africa’s Top Ten telecoms leaders by Africa-focused publication ITNewsAfrica. The award was based on his executive achievements and the performance of Vodacom Mozambique during his tenure.
Subsequent to this, he joined Cell C as the Chief Commercial Officer in 2012 and was then appointed Chief Executive Officer of Cell C in 2014 where he has been instrumental in implementing the company’s turnaround strategy and growing its subscriber base threefold since 2012. Under his leadership, Cell C was the first company in SA to partner with over the top players to offer free access to Facebook and WhatsApp and in 2015 introduced Wi-Fi Calling, a first on the African continent. Dos Santos also spearheaded the recapitalisation of Cell C which concluded in 2017.

Jose Dos Santos’ Foreword

“We are extremely proud of our association with The Princess Charlene of Monaco Foundation SA and the exceptional work they do specifically in underprivileged communities. The work being done to prevent drowning and teaching lifesaving skills are essential considering that drowning is one of the leading causes of death among children in South Africa and across the world. It’s these initiatives undertaken by the Foundation that are essential to the communities the Foundation serves.

We are pleased that we are able to contribute in a small way to support the amazing work done by Her Serene Highness Princess Charlene and her Foundation.”